Social listening

2011 was a good year in terms of the development of my training material on how having a strategy for measuring project benefits, impacts, etc will help strengthen a project proposal or bid. The material previously included market research but recently I’ve included more on having a ‘listening strategy’ for all the complex information generated in some way on social networks by your project. To quote from a really useful recent article at

“Social analytics starts with listening. The future is all about hearing what your business ecosystem (customers, business partners, constituencies, employees, etc.) has to say and collaborating internally and externally to meet their expectations.”

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